LEGO: Small Bricks, Big Imaginations
A trio of 30” radio ads aimed at young parents.
INSIGHT: Kids’ imaginations can take them to very strange places.
IDEA: Use Lego to tell stories of kids who know more about the world than they probably should.
PIRATES
Sounds of a father and son playing with Lego.
KID: Aaargh matey. With these jet wings, me ship can fly.
DAD: Oh yeah? Well I just made a tank to shoot it out of the sky.
KID: Ye dog. If I don’t get this shipment to Miami, the cartel is gonna to cut off me other leg.
Dad: … wait, what?
VO: LEGO. Small bricks, big imaginations.
Placed on the 2021 Award School Wall (Link)
SPY
A father and son play with Legos.
KID: From his island base, Dr. Terrible devises super weapons to bring the world to its knees.
DAD: Not if I have anything to say about it.
KID: Ah, Agent Steel, we meet again.
DAD: That’s right, and I’m going to use my laser watch to make your base self-destruct.
KID: Think again. If the royal family doesn’t give in to my demands, I’ll release the flight logs I found when I bought this place.
DAD: Wait, what did you say this island was called.
KID: Little Saint James.
DAD: … uh oh.
VO: LEGO: Small bricks, big imaginations.
KNIGHTS
A father and son play Legos.
KID: Arise, Sir Awesome and welcome to my court.
DAD: Thank you, my Lord. I hear rumors of an army rising to the North.
KID: Let them come! They are no match for our lazer-wizards.
DAD: My cyborg-knights are at your disposal.
KID: Excellent! That will teach them to refuse taxes and prima nocta!
DAD: Prima… why do you know those words?
VO: LEGO: Small bricks, big imaginations.
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